Gen Z Isn't Travelling Like Their Parents — Here's What They Want Instead**

Gen Z Isn't Travelling Like Their Parents — Here's What They Want Instead** Travel is changing — and younger travellers are helping to drive the change. For many Gen Z travellers, a holiday isn't simply about checking famous landmarks off a list. The experience matters. Food, music, nightlife, local culture, social-media-worthy moments and opportunities to connect with a destination can all influence where younger travellers want to go. That shift is important for African tourism. Countries across Africa have the ingredients that younger travellers are increasingly looking for: music, fashion, food, beaches, festivals, history, wildlife and vibrant local culture. Nigeria in particular has an enormous opportunity to turn its entertainment and cultural influence into a stronger tourism proposition. Imagine a visitor coming to Lagos not simply to “see Nigeria,” but to experience Afrobeats, Nigerian food, fashion, nightlife, art and the energy of the city. That is a completely different tourism experience. And perhaps that is where the future of travel is heading. **Don't just visit a place. Experience it.**